easyrec® – mass self service Personalization

The Vision – Easy Personalization for ‘the masses’ With easyrec® a low (or no) barrier entrance to high quality recommendations should be offered to any portal provider in search for personalization. The access to easyrec® is provided by a well documented web service API assuring ‘1 hour Personalization' - an easy and quick integration into any portal, facilitating immediate deployment (e.g. scripts enclosing API calls, placed in the client's pages). visit easyrec®

The Business View

From a business point of view, offering recommendations in that way can be seen as a mass market approach, especially focusing on small and medium e/m-shops which are currently kept from using personalization due to high initial costs. The advantages of this approach are

• a new personalization market (small, medium portals) can be entered at low costs
• personalization is seen as a service and not as an investment - more diverse business models are possible
• viral marketing, based on a good web appearance is a very cost-effective alternative to standard sales
• technical support is reduced to one installation (server farm)
• consulting services concerning personalization can be offered, too

The Technical View

A set of stable, state-of-the-art recommendation functions (e.g. shopping-cart analysis as provided by Amazon) are offered via WEB service technologies to be easily integrated in e- and m- portals. The load of the system is manageable due to massive use of (offline) pre-calculated recommendations.

Website

Try out our easyrec® service for free here.

Introduction Video

Public funded by

Austrian Federal Ministry of Science and Research